ETERNAL STUDENT. FORMER MYSPACE USER TURNED SOCIAL MEDIA + CONTENT CREATION SPECIALIST.

At the height of the pandemic, I graduated with a B.A. in Communications and Poli Sci and years of social media use (both personal and professional) under my belt.

While beginning to navigate my career post college and simultaneously adjust to worldwide changes and disruptions, I decided to gather my skills and experience and take a shot at freelancing.

The result? Enhance My Digital — a work name and production house that has led me towards some really cool projects across a variety of niches.

A BRIEF INTRO

My approach to social merges analytical thinking (numbers don't lie) with creativity and an intuitive understanding for all things social media and pop culture — maintaining brand relevancy and impact for the long-haul.

MY METHODOLOGY

  • Comprehensive social deck outlining goals, KPIs, content pillars, strategies, and tactics by platform.

  • Static and video content production that stops the scroll, resonates with viewers, and drives meaningful interactions.

  • Creation of innovative campaigns meant to drive brand awareness, conversions, and achieve impactful results.

  • Curation and delivery of successful sponsored content that integrates with the brand parameters and messaging.

KEY SKILLS

  • & the ability to take both simple and complex concepts and craft them into compelling scripts and narratives — emotionally resonating with and establishing meaningful connections with audiences.

  • & the ability to work with minimal resources, find innovative solutions, and still retain the ability to capitalize on opportunities through constraints.

  • & the ability to both stay informed and pivot to keep up with the fast-paced and ever-changing world of trends, algorithms, and audience preferences.

  • & an understanding of how social contributes to broader goals and objectives of a brand, organization, or business — ensuring social is aligned with overall objectives.

STRENGTHS

CLIENT AND PROJECT ROSTER

  • VERONICA WEBB

  • MENTAL HEALTH MATCH

  • SAMELYS LOPEZ FOR CONGRESS

  • DANIEL MARTIN

  • URBAN YOUTH COLLABORATIVE

  • FAT MASCARA

  • SHISEIDO

  • THE FINANCIAL DIET

  • DIOR